A-list celebrity lends support to independent York business

A-list celebrity lends support to independent York business

A-list celebrity lends support to independent York business

Star of the award-winning Can You Ever Forgive Me and the much-anticipated Star Wars Episode IX, Richard E. Grant, has personally chosen York-based Fragrance Tester Blotter manufacturer, Maximise, to provide Fragrance Tester Strips for his latest marketing campaign.

The Oscar-nominated actor, writer and entrepreneur - well known for his role in 1987 cult film Withnail & I - launched his signature unisex scent, Jack Perfume, in 2014. Grant and his daughter Olivia, who is also his business partner, later chose Maximise to supply special Tester Blotters for promoting the scent and have remained loyal to the company ever since.

Maximise’s Managing Director, Andy Hudson, caught up with his famous client at a recent exhibition in London’s Olympia. Andy says of the actor: “What I love about working with Richard is how approachable he is. Maximise has several other famous clients on its books, but we’re not allowed to talk about them – in fact, we’ve signed non-disclosure agreements to make sure we don’t! With Richard it’s the exact opposite - he’s keen to know how our business is doing and is always happy to be photographed alongside us. He’s one of our most loyal clients.”

It’s perhaps not surprising that an A-list actor should choose Maximise to help sell his unisex fragrance. As one of the world’s leading suppliers of Fragrance Tester Blotters, Maximise has supplied customers worldwide from the Beauty, Perfume, Aromatherapy and Essential Oil industries, with over 50 million blotters.

Their products come in all shapes and sizes, from basic rectangular strips to embossed or foiled cut-outs. Clients can bring their own ideas to the table, or recruit Maximise to design them. There’s no project too big or too small, either; whether it’s a new business starting up who only require a small quantity or an A-list celebrity needing thousands shipped around the world.

For further information, contact Andy Hudson on 07716 711116 or email info@maxi-mise.com

Maximise Richard E Grant & Andy Hudson

Star Wars actor and perfumier, Richard E. Grant (left) stands with Andy Hudson at Olympia.

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