Best Western GB in talks to enter 5* market
Best Western Great Britain is in talks to recruit its first-ever 5* properties. The talks coincide with a major rebrand and mark a new era for the hotel group as it retires its famous logo of over 20 years. A new suite of seven logos has been revealed, making the group more contemporary and visible to younger travellers. As part of the rebrand, Best Western International will be renamed Best Western Hotels & Resorts.
Best Western Hotels & Resorts have also announced the launch of a new hotel concept – Glo, a suburban mid-market boutique hotel brand. With an iconic and contemporary design, Glo brings the tally of new brands added to their portfolio in the last 12 months to three, along with Vib, a technology-centric urban hotel concept and the BW Premier Collection, a soft brand consisting of carefully selected high-end hotels.
Best Western GB is in talks with a number of 5* hotels located in key destination areas around the country to join the BW Premier Collection. It already has seven, 4* or above properties, but the addition of 5* properties would further change perceptions of the Best Western brand.
“We are hugely excited to be talking to 5* properties about joining the collection. Their addition in Great Britain will further showcase that Best Western is a brand broadening its appeal, with an exciting vision for the future at the forefront of celebrating great British independent hotels,” said Rob Payne, Chief Executive Officer, Best Western Great Britain.
The Ride of Their Lives
Twelve members of the public will follow in the footsteps of Frankel and Frankie Dettori when they saddle up to race and raise thousands of pounds for Macmillan Cancer Support, in the Best Western sponsored ‘Best Western Hotels and Macmillan Ride of Their Lives’ at York Races – part of the oldest and biggest charity raceday in the world. The 12 riders – who include a mother of two, a nurse and a salon owner, face months of intense training before riding fully-fledged thoroughbred racehorses in front of a bumper crowd at the Macmillan Charity Raceday – which will see its 46th year on Saturday 11th June 2016, having already raised over £6.5m for charity since its inception. Find out more and follow the riders’ stories at www.bestwestern.co.uk/ride-of-their-lives https://www.youtube.com/watch?v=2F_ugRJ0od8Back to news