Trailblazing digital radio station takes to the FM airwaves

Trailblazing digital radio station takes to the FM airwaves

Trailblazing digital radio station takes to the FM airwaves

York’s brand new local radio station has hit the airwaves on 102.8 FM across York and surrounding areas!

The brand new local radio station, based on Marsden Park, Clifton Moor, launched its brand new frequency from The Coppergate Centre, York at 12noon on Bank Holiday Monday 27 August 2018, with Party Band ‘The Superlicks’ playing to a huge crowd.

Fast-growing feelgood station YO1 Radio has been building up an impressive online audience share since it began broadcasting across a digital footprint on 12 September 2017, but from today, the estimated 50% of local radio fans who still prefer to listen through an analogue signal will also be able to enjoy the station’s fresh new sound on the FM frequency 102.8.

“People listening online, through their Smart TV or via our free app will still be able to enjoy the YO1 experience as before”, explained YO1 co-founder and presenter Chris Marsden. “Over the last 12 months we’ve been constantly asked by people who still listen to FM radio in places like their car or their workplace, how they can make the switch. From September it will be as easy as doing a quick scan and resetting their pre-sets.”

YO1 director Carla Ballantine added: “We’ve been amazed by the reaction since our launch, with thousands of new consumers coming on board and engaging with our innovative mix of classic hits, local music, competitions, interviews and relevant York-based content. We know that FM frequencies are likely to be phased out in the future but for now we’ve listened to what our audience and advertisers have told us and opened up the ways people can be part of the YO1 feelgood experience.”

In addition to the new FM frequency, listeners can still tune in to YO1 Radio via the free IOS and Android app, Tune-In, Smart TVs or online at www.YO1radio.co.uk

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